SEO stands for Search Engine Optimisation and it is the process of optimising your website content to improve its ranking and visibility in the Google search engine result pages (SERPs). An effective SEO strategy would help boost your website traffic and conversions.
A winning SEO strategy goes beyond just ranking it high. It's all about understanding what your target audience is searching for and crafting your website content around it to perfectly match their search intent. When you align your website content with the ‘search intent’ in mind, you attract qualified traffic – potential customers who are actively looking for solutions to the problems that your business solves. Just imagine how many times you search for your problems in Google to find the answers to your problems, your ideal customers are no different!
This search intent approach significantly increases the chances of converting website visitors into paying clients.
An effective SEO strategy is your roadmap to attracting more organic traffic through search engines but it's worth noting that SEO takes time to show results. Once it starts to perform it is the most cost-effective way to grow your website traffic.
SEO involves a series of actions, including:
Google prioritises high-quality content that demonstrates
Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T). Our strategy focuses on creating informative and valuable content that builds trust with your ideal clients and search engines.
We conduct a complete audit of your website, finding issues that might be affecting your website performance.
We help you set up, if not already, Google Analytics and Search Console to monitor your website performance.
We will conduct thorough keyword research to identify your website's most valuable keywords and phrases and create your content around it. This helps to optimise your website content for high-volume keywords that your ideal customer searches for to find businesses like yours.
We monitor your competition and reveal their secret keywords driving traffic to their website, traffic sources, backlinks, and top blog content for SEO insights. Competitive analysis is crucial for strategic planning for your digital marketing strategy.
We use industry-leading SEO Tools to set up reports to monitor your website performance and actively monitor your website performance, helping us to identify the issues that might affect your SEO performance.
Google tends to favour local listings for local businesses to find their ideal clients. We offer a tailored local SEO strategy for your unique business to rank on Google Maps, and Google search results. We can help you rank your business in Google 3 pack results; on page 1 of Google.
SEO and content marketing are very much interconnected and complement each other. We develop high-quality content such as blog posts, webinars or business promotional videos that are relevant to your target audience and for specific keywords or phrases related to your business or industry. By creating content that resonates with users, helps you increase organic traffic which will ultimately improve rankings in SERPs over time.
The elements on your web pages such as headings, titles and meta descriptions play a crucial role in determining your site's ranking, as they signal to Google the relevance and value of your page for a user's search query. By optimising your site for both human visitors and search engine crawlers, we can enhance its visibility and attract new traffic by improving its ranking on Google and other search engines.
SEARCH ENGINE OPTIMIZATION
Designed to improve your online visibility, drive traffic to your website and generate leads organically. All packages include access to our SEO platform with real-time tracking of progress and hours worked as well as monthly reports detailing improvements and actions.
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SEO Starter
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SEO Pro
THIS PACKAGE INCLUDES:
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SEO Enterprise
THIS PACKAGE INCLUDES:
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